SEO is one of those terms that has people either running from it or claiming to know it all and unfortunately when it comes to building your online marketing campaigns, neither is the right outlook to have. When it comes to Search Engine Optimization, focus on the basics to begin and get a good, clean, and steady start so that you can continually build off your work to establish a process that works best for your company and audience.
One of the biggest questions when it comes to optimizing a page on a website is, “what is the proper length for a title tag?” There are experts all around who will claim different numbers, various strategies, and act as if their way is the only way. However, it isn’t that simple. Google is an ever-changing machine that is always evolving, so once there is something that seems like a “rule” for Google, you can be certain that it will probably have a curveball thrown into it soon.
In today’s fast paced and extremely connected world, it is more important than it ever has been to have a website that is mobile responsive. Although you may have a “mobile” site, this is not what we mean when we say mobile friendly or responsive design. If that seems a little confusing to you, no worries, hold on tight and enjoy diving into a little more knowledge about SEO and website design – & how it can all benefit you!
Years back, the most popular way to adapt to the future of all this new mobile technology was to have an additional site that was built to perfectly embody the phones that were out on the market. The trouble is that over time & as more and more technology became mobile, things like tablets and smartphones made it so that we needed a better solution – one that could bring us seamlessly from desktop to mobile.
You may be the owner of a business that proudly boasts one storefront or perhaps you are the CEO of a company that is growing in locations daily – in either case, there is one thing that is vital to the success of your online marketing efforts and that is your LOCAL listings and Google Maps Search. Whether you have a lot of knowledge in this arena or not, we challenge you to stick around and hear us out so that you can truly understand the importance of these categories on the web.
Many people don’t completely understand the local search directory, but it is just that – a directory. Think about when people (way back when) searched the yellow pages for the business that they were looking for. In today’s incredible times, all that is automated and head up by the internets biggest King, Google!
If you didn’t already know, Google has been displaying emoji characters on their desktop searches for months & on mobile for years, but that has all come to an end this week. Staying up to date on the latest trends is what we do for your company to help your Sarasota SEO strategy succeed!
This shouldn’t come as a surprise, however, since Google has been teasing us with this idea for a while & back in May announced that it would be happening.
Businesses were finding clever ways to use emoji characters in their title tags in order to increase click through rates, such as Expedia.